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Goo.gl

URL Link Shortener


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Published 10/22/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Sharing long, cumbersome website URLs can be difficult. Goo.gl is one of the many URL shortener tools that makes it easy to condense a URL. The shortener version is functional and can be easily emailed, texted or shared in many other ways. All the user needs is the existing long URL, which is pasted into the Goo.gl URL shortner tool.
The user can even build a library of shortened URLs for their favorite websites or ones that are used or shared often. The task is simple, but very valuable for those who have dealt with this common problem.

Goo.gl screenshot
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What is the history and popularity of the app?

Goo.gl is a part of the online titan, Google. Google began in 1996 as a research project overseen by Sergey Brin and Larry Page. Brin and Page were Stanford University students searching for a way to improve search functions online. Google has grown tremendously since then, expanding into the biggest, most popular search engine in existence today.

Throughout its lifetime, Google has expanded to include many online applications, including Goo.gl.

What are the differences to other apps?

Goo.gl offers a service that many other websites provide. However, the site offers a little more convenience by allowing users to record their shortened URLs to return to them later. This function is not unique to Goo.gl, but it is helpful.

For many, the main draw to Goo.gl is that it is a part of the popular Google and easy to remember as well as reliable, backed by the long history of the parent company, Google.

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How does the web app look and feel to use?

The Goo.gl website resembles the parent company website very closely. The trademark Google logo is present in full vibrant color. The site is primarily white space, making it easy to navigate. Completely free of distractions, users can quickly access the URL shortening tool or look for a past URL that was shortened. Users can also access other popular Google tools, including Google Maps, Shopping, Gmail, as well as search engine functions using the navigation bar at the top left hand corner of the Goo.gl homepage.

How does the registration process work?

To use Goo.gl and any other Google applications, the user must create a Google account. This is highly recommended because it gives the user access to all other Google features. To create an account, the user can click the small blue “sign in” link found at the top right hand corner of the page as well as in the URL history area. Below the login fields, the user can click the “Create an account now” link to begin the registration process. Google requires a username, email address, password, and terms of service agreement to continue. After submitting the information, the user can access their account and features like Goo.gl.

What does it cost to use the application?

Google offers almost all of its features to any user that is willing to create an account for free. Goo.gl offers a helpful service, but it is not a payment-worthy feature. Unless Google added more to it, a paid account would not be worthwhile. That being said, Google offers most of its features and applications to users at no cost, which is a big plus. Anyone can use Goo.gl to shorten URLs as much as they want.

Who would you recommend the application to?

Anyone can use Goo.gl to shorten any URL they want. The versatility of this tool makes it great for just about anyone. Users who have a favorite website they frequent with a long, hard to remember URL can really appreciate the functionality of Goo.gl. The site even saves a list of past shortened URLs so the user can quickly access them and share or visit the website without typing in a cumbersome address.

  • Shorten favorite URLs to a manageable address
  • Access past shortened URLs through the Goo.gl history feature
  • Utilize as many shortened URLs as you want for free
  • Access many other Google applications along with Goo.gl
  • Sort history by when it was created, with options including two hours, one day, one week, one month or all history


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